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Tuesday, 24 de October de 2006 |
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As many of you know, Campaign Monitor makes it easy to create segments of subscribers within a larger subscriber list. This makes it much easier to target specific types of subscribers based on their demographics, preferences, etc.
While creating a segment is easy, choosing the right segments and executing on a good segmentation strategy is much more challenging. Stephanie Miller recently put together a whole swag of tips on the... |
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Wednesday, 11 de October de 2006 |
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We recently made a few subtle tweaks to Campaign monitor when you select the format you'd like to send your email in. We still present the same options - HTML only, HTML and text or plain text only - but we've tweaked the copy to encourage those sending HTML only emails to also include a text version.
There are many reasons behind this. Including a text version can improve your deliverability, it looks much better when forwarded by many web-based email clients, and is a format some of your subscribers simply prefer.
While your formatting options are obviously more... |
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escrito por Claudia Chez Abreu
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Wednesday, 11 de October de 2006 |
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As you know, Campaign Monitor is directly integrated into the feedback loop for a number of large ISP's like AOL, Hotmail, MSN, Juno, Netzero and a few others. This means that when any of your subscribers at these ISP's mark your campaign as junk, we automatically remove them from your list and give you a detailed report about who made the complaint and when.
Derek Harding recently put together an overview of how feedback loops actually work and there are two points we think he covered really well. The first is an... |
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Wednesday, 11 de October de 2006 |
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In recent weeks we've posted links to some great tips on how to write effective welcome emails and making the most of your unsubscribes and the feedback so far is to keep tips like this coming. There are plenty of great email marketing resources out there (we tell you a few of our favorites in our own resource center), and when we spot something that might... |
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Tuesday, 18 de July de 2006 |
Above-the-fold The top part of an email or web page that can
be seen without scrolling. This is generally more desirable placement
because of its visibility.
API Application Programming Interface that allows an
outside system to have a well defined protocol by which they can
access another system's functionality.
Append The practice in which a marketer leverages offline
data to match profiles with users and contact via e-mail.
Auditor Third party to verify subscriber membership.
Blacklist List of IP addresses that... |
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