5 Tips from Ammo Marketing's Gary Stein

Word of mouth has always been around, so why has it gotten so much recognition lately? "Relationships are a bigger priority than awareness," says Gary Stein, Director of Strategy for Ammo Marketing. "WOM is really an understanding that people have discussions and that those discussions are often based on need."

Here are Gary's five tips on taking awareness to the next level:

Tip #1. WOM is the execution of a relationship strategy
Relationships...

5 Tips from Marsteller's Andrew Nibley

The only real difference between an "influential" and an "e-fluential" is technology. "Where an influential might influence two other people to purchase a product or service, an e-fluential influences, on average, 14 other people," says Andrew Nibley, Chairman and CEO of Marsteller.

Here are Andrew's tips on making those e-fluentials work for you:

Tip #1. Identify your own e-fluentials
Every company has a certain amount of emails coming from...

5 Tips from Fleishman-Hillard's Dan Horowitz

"If you just want to talk 'to' your audience versus 'with' them, then WOM isn't for you," says Dan Horowitz, Co-Chair of Fleishman-Hillard's Interactive Practice Group. "But if you want to engage, enlighten, and empower your key audiences, then make sure you integrate WOM into all of your marketing and communications."

Here are Dan's five tips on integrating WOM into your marketing and communications programs.

Tip #1. Build relationships
WOM is just another opportunity to build...

5 Tips from Intuit's Maggie Colby

"People say that for business-to-business, it's so hard to do word of mouth," says Maggie Colby, Acting Director of Intuit Marketing Excellence. "Ultimately, our customers are people just like everyone else, so you have to figure out a way to have your brand communicate with them beyond just the service you're offering."

In order for word of mouth to be effective, it should fit into an overall marketing strategy, Maggie believes. Here are her five tips on creating word of mouth campaign for the BtoB...