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How-To: Defining the Influencers |
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Marketing Viral
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Monday, 20 de March de 2006 |
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5 Tips from GfK NOP's Jon Berry
"If your ultimate goal is to get people talking about you, then all marketing can be considered WOM," says Jon Berry of GfK NOP and co-author of The Influentials. Jon recently conducted a survey to discover how word of mouth works, what defines an influential person, and how WOM interacts with traditional media. Here are some tips based on what he found:
Tip #1. Influence begins with listening
When asked what makes someone influential, most respondents answered... |
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How-To: Selling a WOM Campaign Internally |
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Marketing Viral
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Monday, 20 de March de 2006 |
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5 Tips from Rowland Communications Worldwide's Ann Moravick
"The selling process can seem insurmountable within organizations new to WOM," says Ann Moravick, CEO and President of Rowland Communications Worldwide. "Months can pass before an organization is ready to move forward."
Here are Ann's five tips to speed the education process:
Tip #1. How do they feel about WOM?
Knowing your target's beliefs about word of mouth (WOM) will help you effectively overcome hurdles. To find WOM friends... |
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How-To: Building Successful Buzz Campaigns |
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Marketing Viral
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Thursday, 16 de March de 2006 |
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5 Tips from Ground Force Network's Bob Hutchins
Word of mouth marketing is the pinnacle of what most marketing people are trying to do, and should be the foundation of advertising in general. "Going back thousands of years, word of mouth is the first marketing anyone ever did, and the purpose of all marketing, whether you're talking radio, TV, print, is to drive word of mouth," says Bob Hutchins, General Partner for Ground Force Network.
Here are Bob's five tips on building successful buzz... |
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The Buzz About RSS - How you can use RSS in your marketing communications |
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eMarketing
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Thursday, 16 de March de 2006 |
We know you're familiar with the benefits of using email marketing in
your arsenal of communications tools. If you haven't heard the buzz
surrounding the latest tool for communicating with customers and
prospects, you soon will. It's called RSS (Really Simple
Syndication), a relatively new technology for publishing that allows
readers to seek out content they're interested in rather than it
being delivered to them.
RSS allows the interested party to subscribe to a very specific
stream of information - news stories, advertisements, special
interest articles, etc. The... |
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Strategy for Email Success |
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eMarketing
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Thursday, 16 de March de 2006 |
The key to email success is developing, reviewing and refining a
comprehensive email marketing strategy. Over the last months, we've
discussed areas to look at and improve upon to get better results,
including list segmentation, testing subject lines, creating a
winning welcome message, and more. This month we'll look at
identifying and determining these and other areas to form a
comprehensive strategy that will help your email campaigns succeed
today and into the future.
BRAND AFFINITY
More than ever, your brand is important to your audiences. In
this age of... |
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